Gospel legend tweaks radio program

Gospel legend tweaks radio program
December 23
00:00 2013

Grammy winning gospel star Dorinda Clark-Cole will rebrand her popular “Serving Up Soul” syndicated radio show as “The Dorinda Clark-Cole Show” beginning in January.

The vibrant, two hour weekly broadcast will continue to feature today’s gospel hits, unique weekly features and interviews with intriguing gospel personalities.

“We will be adding several lifestyle experts to the program to converse about fashion, make-up and health issues to give our radio station affiliates lots of advertising sales opportunities,” said veteran radio executive and Rejoice Musical Soulfood CEO Mike Chandler, who will take over producing duties for the show. “The Dorinda Clark-Cole Show is designed to help radio stations retain listeners and keep them coming back weekly.”

In addition to airing on the Rejoice Musical Soulfood network, the show can be heard in more than 40 markets, including New York City, Dallas, New Orleans, Kansas City, Detroit and Birmingham, Ala.

The Clark Sisters

The Clark Sisters

Clark-Cole is a founding member of the iconic and award-winning group The Clark Sisters. The family act has performed professionally for four decades and is known for contemporary gospel standards like “You Brought the Sunshine,” “Is My Living In Vain?” and “Blessed & Highly Favored.” They are currently featured on “The First Noel” from Mary J. Blige’s new Christmas album. Since 2002, Cole has also pursued a solo career, delivering Top Ten hits such as “Take It Back,” “So Many Times” and “I’m Still Here.”

“Re-branding the name is a result of responding to our fans,” Clark-Cole said with a chuckle. “Our listeners called the show The Dorinda Clark-Cole Show anyway. When they did web searches, they used that name. We are all about our radio family, so it only makes sense to call the show what the fans have been calling it all along. I am grateful for all the stations that carry the show because we seek to give them a great product while nourishing our listeners’minds, bodies and souls through information and entertainment.”

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WS Chronicle

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